I’m Memo—a full-spectrum product designer all about helping startups turn ideas into products that shake things up. I specialize in designing 0-to-1 products with a lean and user-centric design approach that sets startups on a path to success.

Projects

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Android app & web app

Designed an AI ultrasound solution from the ground up, with clinical data supporting a 30x increase in diagnostic speed

Android app

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Led the design of a zero-to-one self-guided training experience, replacing in-person training and achieving an 83% task completion rate by the third practice exam

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web app

Led the UX design of a transformative emergency response product in humanitarian crises, developed a comprehensive design system, defined product strategy, and established design infrastructure to achieve adoption and growth

COMING SOON

iOS APP

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Optimized a real estate mobile app's search feature, resulting in a 21% lift in feature engagement

COMING SOON

About

Background

I am driven by a strong passion for assisting startups in creating and expanding solutions that generate significant social impact and bring about meaningful change. As a full-spectrum product design leader with 7+ years of experience in startups, I deliver impactful solutions that shake things up and make a positive difference. Translate research findings into complex interaction designs that provide users with elegant, usable, effective, and efficient experiences. I have collaborated with startups in multiple industries, including real estate, mobile payments, life sciences, and healthcare.

Education

I have a Bachelor's degree in Digital Media and a Master's degree in Human Factors and Ergonomics. My professional background began in television as a video producer, where I spent around eight years. However, I have always been fascinated by technology, especially the opportunity to be part of teams that work on innovative and impactful projects that make a difference. This led me to pursue a degree in Human Factors to enter UX design. My journey in UX design began with SAP, and since then, I have collaborated with startups in various industries, including real estate, mobile payments, life sciences, and healthcare.

Peer recognition

As Relif's ED, I had the privilege of working closely with Memo as he transformed our design infrastructure and culture. His leadership in developing our design system while mentoring junior designers...

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Matheus Souza

founder, Founder

Memo is a superb UX and UI designer. He gains a sound understanding of the product and business goals and scope, asks the right and critical questions and requires little to no guidance to come up with a fitting solution for any given problem...

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Sven Mischkewitz

Co-founder, thinksonO

Memo's work as a product designer on AutoDVT's interactive manual was outstanding. He took charge of the entire project, displaying his expertise, commitment, and keen attention to detail...

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Fouad Al-Noor

Co-founder & CEO, thinksonO

I'm open to product design opportunities that deliver meaningful impact.

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